Many auto brands find that partnering with a brand ambassador is an engaging strategy to promote their cars and increase market reach. Volkswagen has officially named actress Emily Cox as its newest ambassador. As a personal owner of a Volkswagen, she is well-acquainted with the high standards of the brand. Volkswagen selected Cox because her down-to-earth demeanor and approachable style align perfectly with the brand's mission to enhance the quality of life for its drivers.
Emily Cox and Volkswagen
The synergy between Emily Cox and Volkswagen stems from their mutual values. The company notes that Cox embodies their spirit of being accessible, welcoming, and dedicated to the community. Furthermore, Volkswagen has established itself as a multi-generational family favorite. Cox’s own focus on family allows her to appreciate how the brand connects different ages, preserving a legacy of reliability and trust.
Volkswagen Runs in the Blood
In addition to reflecting the brand's personality, Cox has spent much of her life behind the wheel of a VW. Her current vehicle of choice is the Volkswagen Tayron SUV, but her history with the brand goes back to her childhood. She has clear memories of her family's VW Golf and the trips they took together. Today, she values the Volkswagen brand for its spaciousness and premium comfort, which are essential for her frequent commutes to various production locations.
About The VW Tayron and Golf
Available in the UK, the Volkswagen Tayron is a three-row SUV that prioritizes passenger security and sophisticated design. It features an upscale cabin with plenty of room for cargo and passengers alike. The Tayron provides several powertrain choices, including hybrid and diesel models, to accommodate different lifestyles. The exterior is particularly eye-catching, featuring illuminated VW logos, glowing door handles, and sleek radiator grille light strips.
The VW Golf is a legendary model that has stood the test of time. This hatchback is celebrated for its sportiness and agile handling. It remains a top pick for those with an active lifestyle thanks to its expansive storage space. Additionally, the Golf provides a serene and comfortable cabin environment for all occupants.
Reach out to our Volkswagen dealership to learn more about the partnership between VW and renowned actress Emily Cox.
